Privacy Policy

Last updated: June 2026

This Privacy Policy explains how Waft ("we", "us", "our") collects and uses your personal data when you visit or buy from trywaft.com. Waft is the data controller for your personal data.

Data we collect
- Contact and order details: name, email, phone, billing and shipping address.
- Payment information: processed securely by our payment provider; we do not store full card numbers.
- Usage data: pages visited, device and browser information, collected via cookies and similar technologies.

How we use your data and our legal basis
- To process and deliver your order and provide support (performance of a contract).
- To send order updates (performance of a contract).
- To improve our Site and show relevant ads, including via Meta and analytics tools (legitimate interests, or consent where required).
- To send marketing emails where you have agreed (consent). You can unsubscribe at any time.

Sharing your data
We share data only with providers who help us run our business, including Shopify (our store platform), our payment provider, our shipping and fulfilment partners, and analytics and advertising providers such as Meta and Google. We do not sell your personal data.

International transfers
Some providers may process data outside the UK. Where they do, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or equivalent.

Cookies
We use cookies to make the Site work, measure traffic and personalise advertising. You can manage cookies through your browser settings or our cookie banner.

How long we keep your data
We keep your data only as long as needed for the purposes above and to meet our legal and accounting obligations.

Your rights
Under UK GDPR you have the right to access, correct, delete or restrict the use of your data, to object to processing, and to data portability. To exercise these rights, email Contact@TryWaft.com.

Complaints
You can also complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

Contact
Contact@TryWaft.com